According to the article by Solutions Resource living in the digital world, a website is now a necessity for a business, big or small. A website itself can be used to accomplish many different marketing strategies to help your business grow. The web has a far wider reach than any other form of advertising. While it takes time to build up enough traffic to your website to make a worthwhile impact on your company`s marketing campaign, it costs next to nothing to do so. Your website will be the center of your company`s online presence; through it, you advertise your business around the Web on social networking sites, forums and through pay-per- click advertising programs.
Increasing visibility is one major factor that makes having a website important. Even if people have heard about your company, they may want to carry out research online first, before entertaining the idea of leaving the comfort of their own home. Websites usually provide a map and directions to company`s shops or offices, for visitors to less likely have trouble finding your location. Another important reason why having a website to represent your business is to give you credibility.
Read more about why a website is important by clicking on the link. (Click here.)
Why do you need a website?
Your competitors already have a website!
This puts them in the front of the row in attracting new customers. Websites allow customers to get to know your business. What service you provide, product you sell, maps, contact information, etc. Don't get left behind!
Your customers are already online
Internet users in South Africa grew by more than 2 million people in the last 12 months and the amount of adults active online in 2014 in SA is just shy of 14 million people. Just imagine the amount of users online today!
A website is part of your company’s professional image
Unlike actual brochures, websites are not restricted by page sizes, printing costs and production time. A website can be updated in a matter of seconds, affording your brand the opportunity to offer your customers information that is relevant and up to date with what’s happening in your business.